|
A Quality Domain Name is Worth its Weight in Gold
You usually only get one chance at securing the perfect domain name for your personal or corporate use. If you miss out - the cost of trying to acquire it at a later date can be phenomenal. Insure.com for example brought a staggering $16,000,000 in 2009 and Fund.com sold for almost $10,000,000 in 2006. These are not isolated cases and it demonstrates just how much importance major corporations place on having just the right name.
Rowendar researches domains very carefully, checking with Google Adwords to establish the frequency that searches are made using the keywords included in the names they register. To ensure the smooth transition of these domains to a buyer we use GoDaddy, one of the largest and most reliable domain registries, to carry out the transaction. Why Two Different Domain Names for your Website?
It’s important to have a good domain name that will bring visitors to your site. Most companies simply use the name of their business and this can be a mistake because it means that people have to actually know you to look for you. For example, if you are a real estate agency trading under the name of Prime Properties (apologies if there is someone with that name), searchers will eventually find you under properties – well at least after browsing through a million or so other businesses.
Obviously it's important to cultivate your brand name but for search engine optimization experts generally agree that a keyword rich domain name is the most effective. And, if you are catering to a specific geographical area, geo-targeted
names are even more effective!
Now the strategy is to have two domain names and point them to the same web pages. This is a very simple process, and you then provide access to the people who know your company by name and want to deal with you, and those who are just in the market for a product or service and are searching for someone to fulfill their needs.
|
If you’re dealing with properties in a certain area, let’s say Toronto, Canada or Huntington, West Virginia, your second domain should reflect this. You might use "housestoronto.com" or "huntingtonproperties.com", (if they're available), this way it’s much more likely that browsers will come across your name. And if you update your web pages regularly you will gradually occupy a much better position on search engines.
Some of the Big Dollars Paid Out for Domain Names Recently
Jackpot.com - $500,000 |